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Plain-English writing on continuous product discovery and UX research, drawn from my MSc thesis and real project work.

Product Discovery28 Jul 2026 · 6 min read

What is continuous product discovery? A simple guide

Continuous product discovery means talking to customers every week so their feedback shapes a product as it is built. Here is what it is, why teams use it, and how to start.Product Strategy11 Aug 2026 · 4 min read

The benefits of continuous product discovery (backed by research)

Why do teams put in the effort to talk to customers every week? These are the benefits practitioners named in my research, and how they measured them.User Research31 Jul 2026 · 5 min read

Continuous discovery vs traditional user research: what's the difference?

Traditional research is a project you finish. Continuous discovery is a habit you keep. Here is how they really differ, and why most teams need a bit of both.Double Diamond3 Aug 2026 · 6 min read

Product discovery frameworks compared: Double Diamond, Lean UX and continuous discovery

The Double Diamond, Lean UX, Agile and continuous discovery each solve part of the puzzle. Here is what each one is good at, where it falls short, and how to choose.Product Discovery6 Aug 2026 · 7 min read

The continuous product discovery process, step by step

What does running continuous discovery actually look like week to week? Here is the process the teams in my research followed, from setting outcomes to testing assumptions.Design Process14 Aug 2026 · 6 min read

How to adopt continuous product discovery: 12 practical guidelines

Turning continuous discovery from a good idea into a habit takes more than good intentions. These twelve guidelines, drawn from my research, are a practical playbook.Ways of working1 Aug 2026 · 4 min read

Who should run continuous discovery? Roles, responsibilities and training

If the whole team does research, what is the researcher for? Here is how teams divide the roles, and what people need to learn before they sit in front of a user.Stakeholder Management27 Jul 2026 · 5 min read

How to get stakeholder buy-in for continuous discovery

Continuous discovery usually dies in a budget meeting, not a research session. Here is how teams win support for it and keep it when money gets tight.Ways of working30 Jul 2026 · 4 min read

Your support desk already knows what to fix: involving sales and service teams in discovery

Your support desk talks to more users in a week than your research does in a quarter. Here is how teams bring sales and service into continuous discovery.Research Ops5 Aug 2026 · 4 min read

What a good research request looks like: a template for discovery intake

Most research goes wrong at the request stage. Here are the seven things a good research request contains, voted on by a product team in my MSc study.Recruitment12 Aug 2026 · 5 min read

How to recruit participants for continuous user research

Weekly research needs a weekly supply of the right people. Here is how teams keep that flowing without burning out their users, based on my MSc research.Workshop2 Aug 2026 · 6 min read

Run a continuous discovery workshop with your team: the format and 25 questions

How do you get a whole product team to agree on how research should work? Here is the two-hour workshop format I used in my MSc research, and all 25 questions.Bias7 Aug 2026 · 5 min read

How to avoid confirmation bias in continuous discovery

Talking to the same users every week is a bias machine. Here are the techniques practitioners use to stay honest, and the six signals teams use to judge confidence.Thematic Analysis29 Jul 2026 · 6 min read

Thematic analysis in practice: turning 8 interviews into 6 themes

How do you get from eight hours of interview recordings to six defensible themes? Here is exactly how I did it, phase by phase, for my MSc thesis.Research Insights9 Aug 2026 · 5 min read

How to structure a research insight backlog (and decide what to act on first)

A backlog of research findings is only useful if someone acts on it. Here is how to structure one, how to prioritise it, and who decides what gets built.Research Insights8 Aug 2026 · 7 min read

How to turn user research insights into action

The hard part of research is not collecting insights, it is acting on them. Here is how to capture, analyse, store and share insights so they actually change the product.Metrics4 Aug 2026 · 4 min read

How to measure the impact of continuous product discovery

Sooner or later someone asks what all this research is producing. These are the metrics teams actually use to answer that, from my MSc research.Product15 Aug 2026 · 8 min read

11 challenges of continuous product discovery, and how teams overcome them

Continuous discovery sounds simple: talk to customers every week. Keeping it going is the hard part. These are the eleven challenges my research found most often, and what practitioners actually do about them.AI13 Aug 2026 · 3 min read

Continuous discovery and AI: where it helps and where it doesn't

AI can speed up a lot of research work, but not all of it. Here is where practitioners let AI help, where they keep humans in charge, and the one rule they never break.AI10 Aug 2026 · 5 min read

Continuous discovery for AI products: research that keeps the model current

Most writing covers using AI in research. This is the other direction: how continuous research shapes an AI product and keeps it from going stale.
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