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Case study · 03/03

What Makes People Click

An empirical study investigating user click-behaviour patterns across different call-to-action types and positions — analysing how visual design elements influence interaction decisions on digital interfaces.

User ResearchResearch OpsSynthesisCase Study
research case-study imagery
Scaffold — replace with real content
Overview

The problem

Set the scene: who the users were, what wasn’t working, and the outcome the business needed. Replace this with the real project context.

Overview visual
Process

What I did

Walk through research, definition, design and build. Pull in real artefacts — interview findings, flows, screens, the shipped product.

Process visual
Outcome

The impact

Close with measurable results and what you learned. Add the metrics and testimonials that make the story land.

Outcome visual
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